Google Ads Explained

Google Ads is a popular online advertising platform that allows businesses to display their advertisements to a vast audience. The platform operates on a pay-per-click model, meaning advertisers only pay when someone clicks on their ad.

To get started with Google Ads, businesses create an account and set up a campaign. They then create ads, choose keywords relevant to their business and target a specific audience. The ads are then displayed on Google’s search results pages, YouTube, and other websites that are part of the Google Network.

Junction Digital does all this work for our clients. We set up a client in our Google Ads platform, so our clients don’t have to do anything other than approve the ads we create for them. We do the rest and review the ongoing results with them.

Google uses a sophisticated algorithm to determine which ads to display and when. The algorithm takes into account several factors, such as the relevance of the ad and the target audience, the amount the advertiser is willing to pay per click, and the advertiser’s overall account history.

One of the key benefits of Google Ads is its ability to target specific demographics and interests.  We can target users based on their search history, location, and other data. This allows businesses to reach the people who are most likely to be interested in their products or services.

Overall, Google Ads is a powerful tool for businesses looking to reach a wider audience and drive more traffic to their website. With its pay-per-click model, businesses only pay for results, making it a cost-effective way to advertise online.

We are experts in paid search or pay per click advertising. Give us a call and we can start generating leads for your business.