Entries by Steve Macfarlane

The Customer Acquisition Challenge

Small businesses are the heartbeat of local economies, embodying innovation, uniqueness, and a personal touch that big corporations often struggle to replicate. However, beneath the surface of their success stories lies the challenging task of acquiring customers. Without new customers a business doesn’t grow. One of the most significant hurdles that small businesses encounter is […]

Reach more people with Programmatic Advertising

Programmatic advertising has emerged as a powerful technique for reaching targeted audiences at scale. To succeed in this dynamic field, marketers need to harness the right tools. Let’s explore the tools that can empower advertisers with their programmatic marketing. Demand-Side Platforms (DSPs): A DSP is the cornerstone of programmatic advertising, allowing marketers to automate ad […]

Facebook Ad Formats

Facebook offers a variety of ad formats that small and large businesses can use to promote their products or services. Here are the advantages of some of the most popular types of Facebook ads: Single Image Ads: These are the most common and basic type of Facebook ads. They are simple, yet effective in catching […]

Facebook Advertising for Small Business

Facebook is an incredibly powerful marketing tool for businesses of all sizes. For small businesses, in particular, it can be a game-changer. Here are the top three benefits of Facebook advertising for small businesses: Cost-effective: Facebook advertising is one of the most cost-effective forms of digital marketing. With a relatively small budget, small businesses can […]

Cost per Click Rates

Cost per click (CPC) rates are an important metric for advertisers to measure the effectiveness of their advertising campaigns. The cost per click rate refers to the amount an advertiser pays each time a user clicks on one of their ads. In B2C (Business to Consumer) advertising, the cost per click can vary greatly depending […]

Delivering ROI for your PPC Ads

Measuring the Return on Investment (ROI) from Google paid search advertising is a crucial aspect for any business looking to optimize their advertising spend. Paid search advertising, also known as pay-per-click (PPC) advertising, involves paying for advertising space on Google and other search engines to display ads to users when they search for keywords related […]

Google Ads Explained

Google Ads is a popular online advertising platform that allows businesses to display their advertisements to a vast audience. The platform operates on a pay-per-click model, meaning advertisers only pay when someone clicks on their ad. To get started with Google Ads, businesses create an account and set up a campaign. They then create ads, […]

PPC Advertising

Pay per click (PPC) advertising is a popular and effective way for businesses to reach new customers and drive traffic to their website. Here are some of the key benefits of using PPC advertising: Targeted audience: PPC ads allow you to target specific demographics, such as age, location, and interests, ensuring that your ad is […]