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PPC Advertising

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Pay per click (PPC) advertising is a popular and effective way for businesses to reach new customers and drive traffic to their website. Here are some of the key benefits of using PPC advertising:

  1. Targeted audience: PPC ads allow you to target specific demographics, such as age, location, and interests, ensuring that your ad is seen by people who are most likely to be interested in your product or service.
  2. Quick results: Unlike traditional advertising methods, such as newspaper ads or flyers, PPC ads can start generating leads and sales within minutes of being launched.
  3. Cost-effective: With PPC advertising, you only pay when someone clicks on your ad, which means you can control your advertising spend and avoid wasting money on ineffective ads.
  4. Measurable results: PPC advertising provides real-time data on the success of your campaigns, allowing you to make informed decisions about where to allocate your advertising budget.
  5. Increased brand visibility: PPC ads can help increase brand visibility and drive more traffic to your website, helping you to establish a stronger online presence.
  6. Improved website ranking: PPC ads can also improve your website’s ranking in search engine results pages (SERPs), helping you to attract more organic traffic.

PPC advertising provides a range of benefits for businesses of all sizes, including targeted audience reach, quick results, cost-effectiveness, measurable results, increased brand visibility, and improved website ranking. So, if you’re looking for a cost-effective and effective way to reach new customers and grow your business, PPC advertising is definitely worth considering.

We are experts at PPC advertising, so give us a call and start generating more leads for your business.

Plan for 2021

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The calendar is just about to turn over to a New Year. It feels like everyone wants to put 2020 well behind us. It has been a challenging year to say the least. Many of our clients have been through a difficult year, with businesses being forced to close and make significant changes to how they operate.

How did you adjust in 2020?

Junction Digital was able to help our clients be nimble and flexible with their go to market strategies. Some clients added online storefronts. Others changed the creative messaging to provide information to customers about how they are providing a safe environment for them. For many we shifted the ad focus across platforms to capitalize on media usage trends. Some clients saw improved results with search while others got more traction with social media or programmatic ads. Many clients still had a very successful year as their digital marketing helped them find new customers and build business despite the impact of COVID 19.

Leverage your  digital marketing, selling and delivery

If your business is in the retail sector then you must be able to sell online. You should provide delivery options, if you can physically ship small items. Larger items require pickup or special delivery services, until customers are allowed back in stores. Make sure your business lets people shop online. People are very comfortable doing this now.

If your business is a service then you have already adopted to online and over the phone interaction with your customers. Video meetings are now common with customers. Just make sure your marketing is getting the conversions you need and bringing potential customers to your site.

Every business is still faced with the challenge of finding new customers and this is true perhaps more than ever now. Junction Digital is here to help you navigate through this challenging environment by developing an effective online marketing strategy that fits your budget and delivers results.

We wish everyone Happy Holidays and a safe and successful New Year.