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Facebook Ad Formats

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Facebook offers a variety of ad formats that small and large businesses can use to promote their products or services. Here are the advantages of some of the most popular types of Facebook ads:

  1. Single Image Ads: These are the most common and basic type of Facebook ads. They are simple, yet effective in catching the attention of potential customers. Single image ads can be used to promote anything from a product or service to an event. With this format, businesses can add a single image, headline, and body text, and can also add a call-to-action button. Single image ads are a great way to start with Facebook advertising as they are easy to create and low cost.
  2. Carousel Ads: These ads feature multiple images or videos that users can swipe through. Carousel ads are great for showcasing different products or features in a single ad. They allow businesses to tell a more engaging and interactive story and provide more information to potential customers. Carousel ads tend to have a higher engagement rate than single image ads, as they allow businesses to show a range of products or features.
  3. Video Ads: Video ads can be very effective in engaging potential customers, conveying a brand message, and driving conversions. With video ads, businesses can use a combination of sight, sound, and motion to deliver their message. Video ads can be used for everything from building brand awareness to promoting a specific product or service. Businesses can create both short and long-form videos, depending on their goals.

Choosing the right type of Facebook ad depends on the business’s goals and audience. Single image ads are easy to create and a business can run a variety of them. Carousel and video ads can be used to showcase more products and tell a more engaging story. At Junction Digital we leverage all these formats for our clients to create effective Facebook ad campaigns that drive results.

Facebook Advertising for Small Business

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Facebook is an incredibly powerful marketing tool for businesses of all sizes. For small businesses, in particular, it can be a game-changer. Here are the top three benefits of Facebook advertising for small businesses:

  1. Cost-effective: Facebook advertising is one of the most cost-effective forms of digital marketing. With a relatively small budget, small businesses can reach a large audience and target their ads to specific demographics, interests, behaviors, and locations. This level of targeting ensures that small businesses are getting their message in front of the right people, at the right time, and at a fraction of the cost of traditional advertising such as radio, flyers or print ads.
  2. Increased brand awareness: Facebook has reaches over 85% of Canadians and most of us check in daily, making it one of the most powerful platforms for brand awareness. Small businesses can use Facebook advertising to build their brand and increase visibility among potential customers. By creating engaging and relevant content, small businesses will increase brand awareness and build a loyal following. Junction Digital has the expertise to manage this for your business.
  3. Measurable results: Facebook advertising provides detailed analytics that show the success of campaigns. With this information,  we identify what works and what doesn’t, allowing us to refine the strategy and improve the effectiveness of your ads. This level of data-driven marketing ensures that your advertising dollars achieving your marketing goals.

At Junction Digital we know Facebook advertising offers small businesses a cost-effective, highly-targeted, and measurable way to reach a large audience and build their brand. It’s a must-have tool for any small business looking to grow and succeed in the digital age. Contact us to get started or to take your digital marketing to the next level.

How to Re-Engage with Customers

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As we move through the many changes we are facing together, businesses are opening again and re-engaging with their customers. Businesses are adjusting to the requirements that govern physical interaction with customers. When we speak with these businesses, they are seeking answers to the challenge of how to communicate with their customers. We can manage their online marketing so customers know they are open and are using the proper safety protocols.

Here are methods we use now to help our clients communicate with their customers.

Social Media –

We develop a simple social media ad program to let customers know you are now open again. This will inform them about how your business may be operating differently now and let them know your updated safety measures. Social media posts and advertising can be easily adjusted and updated to get this information out.

Search Program-

We see lower costs on many Cost per Click Search programs now. But consumers are still actively looking for services and products on search engines like Google. So with fewer advertisers in the market, our clients are benefiting from the lower costs and improved return on ad spend.

Keep Your Customers Informed-

Right now  we want to keep your message up to date.

Smaller Budgets-

Many of our clients are doing small programs of $500-$1,500 a month over 1-3 months. These program keep customers informed and still bring in sales. With lower costs we can do a lot more right now. Even small budgets can have a big impact.

Every situation is unique. Right now our objective is to discuss what will work best for your business. Contact us today to see how we can create a program to help your business respond to the current market.

How to Reach People Now

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With so many people at home, spending time online, we are seeing increased web activity. If you are a business that wants to take a digital step forward, this is an opportunity to reach consumers where they are spending more time now. They are at home, they are on the internet, doing searches and on social media. We want to help you reach these consumers.

Search engine marketing programs reach active consumers looking for your products and services. They are looking for service and delivery options. Consumers are reviewing financial services and insurance services. They are planning future purchases while actively looking for goods that can be safely picked up or delivered. Work form home products and services are in demand. Online education will grow for children and adults. People looking for new hobbies and pursuits.

Social media ads are a highly effective way to connect your business to consumers. When physical social interaction is not an option, social networks are a place people go to connect. We build your business with the digital strategies that make sense for your business. Your situation is unique and requires a custom approach.

Facebook Post Boosts & Facebook Ads

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Managing an organization’s Facebook page involves working with our clients to create relevant posts and using Facebook Ad Manager for marketing campaigns. When a post is created Facebook makes it very easy to extend the audience reach of that post by simply giving it a Boost. For a few extra dollars that post can potentially reach thousands more people.  That makes Boosting an easy way to expand audience reach. We use this tool but we recognize the limitations of what we can do with a Facebook Boost. We ensure only a very, very small portion of a client’s budget goes into Boosts. The Boost function doesn’t replace the benefits of running a marketing campaign on Facebook.

In contrast to Boosts, Facebook Ads have great customization capabilities.  There are many options for ad formats and creative development. Since our clients have many unique client profiles to reach Facebook Ads are the best way to effectively reach those people. In comparison, Boosts have very limited options for targeting. There is no real plan behind using a lot of Boosts, especially at the expense of Facebook Ads.

Using Facebook Ads is a process.  We set the goals, execute the plan, analyze the results and then put that learning to use again and again. Facebook Boosts are easy and helpful but they don’t replace a structured marketing plan.

If your organization needs help developing more effective social media marketing then get in touch with Junction Digital. You may already be managing your social media and creating great posts. If you are, then keep doing it. But if you are relying on Boosts and not leveraging the sophisticated tool set in Facebook Ad Manager then we can help.

Digital Marketing by the Numbers

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Here are some marketing statistics that show the incredible power of digital marketing.

-Google drives 95% of all paid search ad clicks on mobile devices – Business Insider
-48% of customers started a search for something they bought with a mobile search – Google
-2 million businesses used Facebook ads in 2018 – Hootsuite
-82% of smartphone shoppers use “near me” searches – Search Engine Land
-By 2021 video advertising will be a $22 billion industry worldwide – emarketer
-More than 2/3 of digital display ads are programmatic now – emarketer

Our focus at Junction Digital is to help businesses grow with digital marketing services. Put this amazing technology to work for your business.

New Facebook Metrics Coming in April

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For many years Facebook has used Relevance Score to measure ads in terms of their relevance to their target audience. This basic metric was somewhat helpful for marketers but not necessarily that insightful. Now Facebook will introduce new metrics to replace the Relevance Score at end of April.

Instead of the current Relevance Score, Facebook will have three new metrics to show ad performance:

  • Quality ranking: Ad quality on how the ad is perceived by the target audience
  • Engagement rate ranking: The expected engagement rate for your ad and how it compares with other competing ads
  • Conversion rate ranking: The expected conversion rate for your ad and how it compares with other competing ads

These new metrics will give advertisers more detail about the success of their ads and what they need to improve. The ad relevance metrics will start showing up over the next weeks while the relevance score will be removed on April 30.

Audience Reach Changes

Facebook’s potential reach numbers will be more accurate soon. This is the number that shows when we’re creating an ad and we see the potential audience reach of the ad. Right now reach is calculated on the total monthly active users on Facebook so it represents an absolute best cast of potential reach that you never really achieve.

With the new changes Facebook will only measure people who saw an ad on Facebook in the last 30 days. This change should provide a more realistic number for audience reach.

Overall these are welcome changes that will help manage expectations for a campaign and provide more insight into the campaign’s performance. That will help marketer’s create more effective campaigns and deliver better engagement with customers.

What Digital Ad Platform Works Best?

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It’s a question we often get from new clients. The answer is of course “It depends”. It really does depend on your immediate and longer term objectives. But the answer can be summed up in two ways.

If you want to reach people who are actively looking for services, products, ideas and offers then you need to be running pay per click search ads. These people are considered “in-market” right now. Any business can benefit from an ongoing PPC program. Think of how people might look online for your product or service. That’s what we do. We develop key words and ads that help you be found by customers as they search. We create dozens of key words and ads to help people find your business.

If you want to reach a wider audience of people then we use the Google Display Network and facebook and Instagram display and video ads. These ads offer multiple ways to target customers and they build your brand image. These ads will reach people who are “in-market” and also a wider audience that are higher up the sales funnel, but are still potential customers. These ads get them engaged with your brand and your website. We recommend that our clients run a blend of both of search and display ads. That way we are working on bringing in new customers right now and building up a base of potential new customers who are just starting their journey towards that next purchase.