Reach more people with Programmatic Advertising

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Programmatic advertising has emerged as a powerful technique for reaching targeted audiences at scale. To succeed in this dynamic field, marketers need to harness the right tools. Let’s explore the tools that can empower advertisers with their programmatic marketing.

Demand-Side Platforms (DSPs): A DSP is the cornerstone of programmatic advertising, allowing marketers to automate ad buying and optimize campaigns in real-time. These platforms provide access to vast ad inventories across multiple ad exchanges, enabling precise audience targeting based on demographic, behavioral, and contextual factors. DSPs offer advanced features like advanced bidding algorithms, performance tracking, and granular reporting, empowering advertisers to optimize campaigns for maximum ROI.

Ad Verification Tools: Ad fraud and brand safety are significant concerns in programmatic advertising. Ad verification tools tackle these challenges by monitoring ad placements, detecting invalid traffic, and ensuring brand safety. These tools provide real-time insights into the quality and viewability of ad impressions, safeguarding your campaigns from fraudulent activities and guaranteeing your brand’s reputation.

At Junction Digital we use two DSPs – Google DV 360 and Amazon Advertising. Each platform has its own benefits and we leverage them for many of our clients who combine display and video advertising with their search and social media programs.

How to Use Ad Groups in Search Ads

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Organizing your Google Search campaigns effectively is crucial for achieving optimal results. Ad groups play a vital role in structuring and managing your campaigns efficiently. In this blog post, we delve into the concept of ad groups and explore how they are used to enhance the effectiveness of your Google Search Ad campaigns.

Ad groups are subdivisions within your Google Ads campaign that group together closely related keywords, ad texts, and landing pages. By organizing your ads into relevant ad groups, you gain more control over targeting, budget allocation, and ad customization. Here’s how ad groups are used to optimize your search ad marketing:

  1. Keyword Relevance: Ad groups allow you to create focused clusters of keywords that are highly relevant to specific products, services, or themes. By structuring keywords based on relevance, you can ensure that your ads are displayed to the right audience, improving click-through rates and conversions.
  2. Ad Customization: Within each ad group, you can create tailored ad texts that align with the keywords and the target audience. This enables you to craft compelling ad copies that speak directly to the search intent, increasing the chances of attracting qualified clicks.
  3. Landing Page Alignment: Ad groups facilitate the alignment of landing pages with specific ad groups, ensuring a seamless user experience. By directing users to landing pages that closely match their search query, you enhance the relevance and quality of your ad campaigns, leading to higher conversion rates.
  4. Budget Control: Ad groups enable precise budget allocation and bidding strategies. You can assign different budgets to each ad group, allowing you to prioritize high-performing ad groups or allocate resources based on the importance of different product categories or services.
  5. Performance Tracking and Optimization: Ad groups make it easier to track and analyze the performance of specific keywords, ad texts, and landing pages. This data allows you to identify underperforming elements and make necessary optimizations, such as refining keyword lists, testing different ad variations, or improving landing page experiences.

Ad groups are a fundamental component of Google Search Ad marketing. By organizing your campaigns into relevant ad groups, we enhance targeting, customize ads, align landing pages, allocate budgets effectively, and optimize performance. Implementing a well-structured ad group strategy ensures that we maximize the impact of your Google Search Ad campaigns and achieve better results in terms of visibility, clicks, and conversions.

 

Delivering ROI for your PPC Ads

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Measuring the Return on Investment (ROI) from Google paid search advertising is a crucial aspect for any business looking to optimize their advertising spend. Paid search advertising, also known as pay-per-click (PPC) advertising, involves paying for advertising space on Google and other search engines to display ads to users when they search for keywords related […]

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Plan for 2021

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The calendar is just about to turn over to a New Year. It feels like everyone wants to put 2020 well behind us. It has been a challenging year to say the least. Many of our clients have been through a difficult year, with businesses being forced to close and make significant changes to how they operate.

How did you adjust in 2020?

Junction Digital was able to help our clients be nimble and flexible with their go to market strategies. Some clients added online storefronts. Others changed the creative messaging to provide information to customers about how they are providing a safe environment for them. For many we shifted the ad focus across platforms to capitalize on media usage trends. Some clients saw improved results with search while others got more traction with social media or programmatic ads. Many clients still had a very successful year as their digital marketing helped them find new customers and build business despite the impact of COVID 19.

Leverage your  digital marketing, selling and delivery

If your business is in the retail sector then you must be able to sell online. You should provide delivery options, if you can physically ship small items. Larger items require pickup or special delivery services, until customers are allowed back in stores. Make sure your business lets people shop online. People are very comfortable doing this now.

If your business is a service then you have already adopted to online and over the phone interaction with your customers. Video meetings are now common with customers. Just make sure your marketing is getting the conversions you need and bringing potential customers to your site.

Every business is still faced with the challenge of finding new customers and this is true perhaps more than ever now. Junction Digital is here to help you navigate through this challenging environment by developing an effective online marketing strategy that fits your budget and delivers results.

We wish everyone Happy Holidays and a safe and successful New Year.

What Digital Ad Platform Works Best?

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It’s a question we often get from new clients. The answer is of course “It depends”. It really does depend on your immediate and longer term objectives. But the answer can be summed up in two ways.

If you want to reach people who are actively looking for services, products, ideas and offers then you need to be running pay per click search ads. These people are considered “in-market” right now. Any business can benefit from an ongoing PPC program. Think of how people might look online for your product or service. That’s what we do. We develop key words and ads that help you be found by customers as they search. We create dozens of key words and ads to help people find your business.

If you want to reach a wider audience of people then we use the Google Display Network and facebook and Instagram display and video ads. These ads offer multiple ways to target customers and they build your brand image. These ads will reach people who are “in-market” and also a wider audience that are higher up the sales funnel, but are still potential customers. These ads get them engaged with your brand and your website. We recommend that our clients run a blend of both of search and display ads. That way we are working on bringing in new customers right now and building up a base of potential new customers who are just starting their journey towards that next purchase.