Entries by Steve Macfarlane

The Growth of Ecommerce

EMarketer.com recently released survey results in May 2020 about ecommerce sales by category. The data is all US data, but it we expect the info to be similar in Canada. Overall ecommerce will account for 14% of retail sales this year. If you exclude gasoline and auto sales, that number is 20%. For the first […]

How to Re-Engage with Customers

As we move through the many changes we are facing together, businesses are opening again and re-engaging with their customers. Businesses are adjusting to the requirements that govern physical interaction with customers. When we speak with these businesses, they are seeking answers to the challenge of how to communicate with their customers. We can manage […]

How to Reach People Now

With so many people at home, spending time online, we are seeing increased web activity. If you are a business that wants to take a digital step forward, this is an opportunity to reach consumers where they are spending more time now. They are at home, they are on the internet, doing searches and on […]

How to Adapt with Digital Strategies

Through our many discussions with our clients & partners we understand businesses are facing unexpected challenges in light of the impact of COVID-19. In some cases that has meant temporary business shut downs, with cost reductions or a shift in business practices for others. As a digital marketing agency our job is to come up […]

Facebook Post Boosts & Facebook Ads

  Managing an organization’s Facebook page involves working with our clients to create relevant posts and using Facebook Ad Manager for marketing campaigns. When a post is created Facebook makes it very easy to extend the audience reach of that post by simply giving it a Boost. For a few extra dollars that post can […]

Using In Market Audience Targeting

Search Engine Marketing is something almost every organization should use. A key to strong performance is using the tools Google makes available. One of these tools is to set up targeting that reaches in-market audience segments. In-market audiences are people Google has identified as being ready to buy specific products or services. This is based […]

Digital Marketing by the Numbers

Here are some marketing statistics that show the incredible power of digital marketing. -Google drives 95% of all paid search ad clicks on mobile devices – Business Insider -48% of customers started a search for something they bought with a mobile search – Google -2 million businesses used Facebook ads in 2018 – Hootsuite -82% […]

Your Customer’s Journey

As you work on finding new customers for your business you should think of where they are in their process or journey of using your services or buying your products. Your digital marketing should be designed to engage with potential customers at each stage of their buying process. Customer Stages These customer stages are generally […]

New Facebook Metrics Coming in April

For many years Facebook has used Relevance Score to measure ads in terms of their relevance to their target audience. This basic metric was somewhat helpful for marketers but not necessarily that insightful. Now Facebook will introduce new metrics to replace the Relevance Score at end of April. Instead of the current Relevance Score, Facebook […]