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The Growth of Ecommerce

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EMarketer.com recently released survey results in May 2020 about ecommerce sales by category.

The data is all US data, but it we expect the info to be similar in Canada. Overall ecommerce will account for 14% of retail sales this year. If you exclude gasoline and auto sales, that number is 20%. For the first time one category will have more online sales than instore sales. That category is books, music and video. The survey doesn’t include travel services or event tickets or gambling all of which rely on ecommerce these days.

The numbers show people are spending money online. They are buying electronics, apparel and accessories, home décor and furniture, office supplies and hobby items. Health care and personal care items are growing as are food and beverage sales.

What does this mean for your business? If you are already selling online, then congrats on giving your customers a service they want. If you are not selling online, it doesn’t mean you need to rush into ecommerce. But you do need to be thinking about and planning for some first steps to get digital sales.

There is a lot to consider. What ecommerce platform should you use? What delivery or shipping options should I consider? How do I market my storefront? How do I measure ROI? Can I do it myself or work with a digital agency? It takes time and some research to figure this out.

Junction Digital can help. We work with small retailers and larger ones. We can manage all your online marketing so you can focus on your business. Let us help you build your online sales or help get you started.

How to Reach People Now

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With so many people at home, spending time online, we are seeing increased web activity. If you are a business that wants to take a digital step forward, this is an opportunity to reach consumers where they are spending more time now. They are at home, they are on the internet, doing searches and on social media. We want to help you reach these consumers.

Search engine marketing programs reach active consumers looking for your products and services. They are looking for service and delivery options. Consumers are reviewing financial services and insurance services. They are planning future purchases while actively looking for goods that can be safely picked up or delivered. Work form home products and services are in demand. Online education will grow for children and adults. People looking for new hobbies and pursuits.

Social media ads are a highly effective way to connect your business to consumers. When physical social interaction is not an option, social networks are a place people go to connect. We build your business with the digital strategies that make sense for your business. Your situation is unique and requires a custom approach.

How to Adapt with Digital Strategies

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Through our many discussions with our clients & partners we understand businesses are facing unexpected challenges in light of the impact of COVID-19. In some cases that has meant temporary business shut downs, with cost reductions or a shift in business practices for others. As a digital marketing agency our job is to come up with strategies to help our partners move forward, adjust quickly and plan for the future. Which leads many to the question….. what can we do right now?

Take advantage of delivery and digital selling

Consumers are taking advantage of online buying and delivery options. Amazon.ca is Canada’s largest online marketplace reaching 23 million registered shoppers and can be an excellent option for businesses to expand sales. As well companies are seeing significant increases in their own digital e-commerce platforms and delivery services. If online selling is an option for you here are some considerations:

  • We are an Amazon agency. We can get your business setup for selling on Amazon. This can be a new ongoing business opportunity for you. Amazon has several  storefront and shipping options, to make your fulfillment process extremely simple.
  • Promote your existing delivery and digital commerce opportunities. Some businesses already have these options but there hasn’t been consumer awareness. Now is the time to setup a conversion focused campaign to promote what consumers want right now…. home delivery

Contact us to discuss your business needs.