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How to Re-Engage with Customers

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As we move through the many changes we are facing together, businesses are opening again and re-engaging with their customers. Businesses are adjusting to the requirements that govern physical interaction with customers. When we speak with these businesses, they are seeking answers to the challenge of how to communicate with their customers. We can manage their online marketing so customers know they are open and are using the proper safety protocols.

Here are methods we use now to help our clients communicate with their customers.

Social Media –

We develop a simple social media ad program to let customers know you are now open again. This will inform them about how your business may be operating differently now and let them know your updated safety measures. Social media posts and advertising can be easily adjusted and updated to get this information out.

Search Program-

We see lower costs on many Cost per Click Search programs now. But consumers are still actively looking for services and products on search engines like Google. So with fewer advertisers in the market, our clients are benefiting from the lower costs and improved return on ad spend.

Keep Your Customers Informed-

Right now  we want to keep your message up to date.

Smaller Budgets-

Many of our clients are doing small programs of $500-$1,500 a month over 1-3 months. These program keep customers informed and still bring in sales. With lower costs we can do a lot more right now. Even small budgets can have a big impact.

Every situation is unique. Right now our objective is to discuss what will work best for your business. Contact us today to see how we can create a program to help your business respond to the current market.

Are you considering the merits of working with a digital marketing agency?

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Here are two factors to consider if you are working through this decision.

1. What expertise do I have or do my employees have in digital marketing? There are many aspects to building and managing your online presence. Options include pay per click search ads, facebook ads plus display and video ads. Then you have SEO, social media management and content creation for your website and social media. So consider what resources and expertise you bring to the table to get started and keep these initiatives going.

2. Are you prepared to manage the process? You may feel you are ready to get started and have some of your team take this on as a new task. But can you manage that process? This is now over and above your current day to day running of your business. How will you determine if the results are what they should be? It’s not a bad idea to let someone in your organization work on your digital marketing. Many digital marketing tools are self-serve. It’s easy to post to social media. After you get going you will recognize the limitations of a self-serve model. Does your team have the time to consistently work on it? What else could we be doing online? That is when you should discuss your needs and goals with a digital marketing professional.

As you get more familiar with the capabilities and complexity of digital marketing, reach out to an expert. You will be glad you did.