Cost per Click Rates
Cost per click (CPC) rates are an important metric for advertisers to measure the effectiveness of their advertising campaigns. The cost per click rate refers to the amount an advertiser pays each time a user clicks on one of their ads. In B2C (Business to Consumer) advertising, the cost per click can vary greatly depending on the category being advertised.
At Junction Digital we often get asked about the rates a new client can expect to pay. In this blog post, we will compare the cost per click rates across several B2C advertising categories, to give you a better understanding of the average costs involved in different types of advertising.
Retail and e-commerce
Retail and e-commerce advertising typically has one of the lowest cost per click rates, as the competition in this category is high. The average cost per click in retail and e-commerce advertising is between $0.30 and $2.00. The cost per click can also depend on the type of product being advertised and the target audience.
Travel
The travel industry is a highly competitive market, which means that advertisers in this category often face high cost per click rates. The average cost per click for travel advertising is between $1 and $3. However, the cost per click can vary greatly depending on the type of travel being advertised and the target audience.
Healthcare
Healthcare advertising typically has a high cost per click rate, due to the sensitive nature of the products and services being advertised. The average cost per click for healthcare advertising is between $2 and $5. However, the cost per click can vary depending on the type of healthcare product or service being advertised and the target audience.
Finance
Finance advertising often has a high cost per click rate, due to the highly regulated nature of the industry. The average cost per click for finance advertising is between $2 and $5. However, the cost per click can vary depending on the type of finance product or service being advertised and the target audience.
Our experience tells us that the cost per click rates for B2C advertising can vary greatly depending on the category being advertised. Retail and e-commerce advertising typically has the lowest cost per click rates, while healthcare and finance advertising tend to have the highest cost per click rates. When planning an advertising campaign, it’s important to consider the average cost per click rates for the industry you’re in, as well as the target audience and type of product or service being advertised.
Our goal at Junction Digital is to keep your cost per click rates as low as we can, while improving the results month over month over month.