Are you considering the merits of working with a digital marketing agency?

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Here are two factors to consider if you are working through this decision.

1. What expertise do I have or do my employees have in digital marketing? There are many aspects to building and managing your online presence. Options include pay per click search ads, facebook ads plus display and video ads. Then you have SEO, social media management and content creation for your website and social media. So consider what resources and expertise you bring to the table to get started and keep these initiatives going.

2. Are you prepared to manage the process? You may feel you are ready to get started and have some of your team take this on as a new task. But can you manage that process? This is now over and above your current day to day running of your business. How will you determine if the results are what they should be? It’s not a bad idea to let someone in your organization work on your digital marketing. Many digital marketing tools are self-serve. It’s easy to post to social media. After you get going you will recognize the limitations of a self-serve model. Does your team have the time to consistently work on it? What else could we be doing online? That is when you should discuss your needs and goals with a digital marketing professional.

As you get more familiar with the capabilities and complexity of digital marketing, reach out to an expert. You will be glad you did.

What Digital Ad Platform Works Best?

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It’s a question we often get from new clients. The answer is of course “It depends”. It really does depend on your immediate and longer term objectives. But the answer can be summed up in two ways.

If you want to reach people who are actively looking for services, products, ideas and offers then you need to be running pay per click search ads. These people are considered “in-market” right now. Any business can benefit from an ongoing PPC program. Think of how people might look online for your product or service. That’s what we do. We develop key words and ads that help you be found by customers as they search. We create dozens of key words and ads to help people find your business.

If you want to reach a wider audience of people then we use the Google Display Network and facebook and Instagram display and video ads. These ads offer multiple ways to target customers and they build your brand image. These ads will reach people who are “in-market” and also a wider audience that are higher up the sales funnel, but are still potential customers. These ads get them engaged with your brand and your website. We recommend that our clients run a blend of both of search and display ads. That way we are working on bringing in new customers right now and building up a base of potential new customers who are just starting their journey towards that next purchase.