SEM – Search Engine Marketing
Why do you need SEM?
Search Engine Marketing is important and effective for many reasons. You can think of it as a potential baseline component of your digital marketing. It is always on and you only pay for the performance it generates. The PPC or Pay-Per-Click title is Search Engine Marketing.
Your business or organization benefits from SEM by enabling you to be found as people actively search for your product or service or advice related to a potential purchase. These people are further down the sales funnel so a visit to your site can result in a sale or lead for your business. We can even direct a call to your business from the search ad and track those results.
How does PPC work?
There are two areas of focus when setting up search ads. The first is to list the keywords and phrases that people may use to search for your business, product or service. The second thing we do is develop custom ads for your business. These are divided into relevant ad groups that may focus on different aspects of your business or different audiences. We write the ads and optimize campaigns to find the best combination of headlines and descriptions that deliver results.
We can recommend budgets based on the geographic coverage you need and the forecasted cost of each click based on the keywords selected.
How much does PPC cost?
The bottom line is that Pay-Per-Click ads generate qualified leads and sales for business. We work with you to ensure the conversion experience on your website helps convert website visits into leads and sales from each click. We can redesign website content to maximize conversions in a way that fits with your brand. Since SEM budget is based on the cost of each click to the client’s site, this is a cost effective way of generating inquiries and leads. Average cost per click can range from $1-$4 for most small businesses, but depending on your industry it can get into double digits. Junction Digital will work with you to maximize your budget with a blend of keywords that capture high value and long tail searches.
SEO – Search Engine Optimization
What does SEO do for you?
Effective search engine management is a relatively low-cost way to reach a large audience. Our digital strategists help your business leverage organic search to produce measurable results. We develop an understanding of how people search for products and services like yours through keyword research and competitor analysis. We optimize your site’s Meta Data, including Page Titles and Meta Descriptions which impacts organic search visibility and performance.
How does SEO improve Website rankings?
We can improve the way search engines crawl and index your website by reviewing technical on-page and off-page SEO ranking factors. We make the ongoing adjustments needed to improve rankings so your business gets found more often.
Local SEO will ensure your local stores or locations rank on search engines for local-intent keywords. This particularly improves mobile results.
Reputation management is an important aspect of SEO as it works to build online reviews and enhance your brand image and authority with Google.
What is the difference between On-Page & Off-Page SEO?
Our approach to search engine optimization includes both on-page and off-page optimization. The net effect will increase organic search engine visibility and pull visitors to your website.
On-page optimization focuses on your website by editing titles, tags, Meta descriptions, header structure and other on-page elements that impact how content is labeled in search engines. Ensuring the website is optimized is the first step towards increasing organic website rankings, traffic, and conversions.
Off-page optimization is an outcome of several ongoing processes. Search engine results are influenced by online discussions, comments and referrals.
The number and quality of these interactions will affect organic search. By building positive interactions for your brand, we work to increase organic search visibility.
Junction Digital will set up and manage your Google My Business profile as well. This is an important but often overlooked aspect of SEO. We manage your posts and reputation management across all platforms.